Rick Stawarz

Apple's New Ads Emphasize Need for The Mac Instructor

Rick Stawarz

Apple aired three new ads during the 2012 London Olympics, and the web's response has been full of disappointment. As Sean Hollister at The Verge said, "They feel intellectually cheap." In the ads, an Apple Genius Bar employee appears on an airplane, the side of a street, and an apartment to help answer questions about using a Mac. Ironically, this isn't a service offered by Apple. To receive answers to your questions you must go to the Apple Store. The good news is that there is a service out there that does personal, in-home training. We pride ourselves at The Mac Instructor on being able to provide a solution to the problem posed in the ads: people want to be trained on their own terms, in their own environment, on their own schedule. To invite us over, head over to our schedule and pick a time. Here is one of the ads to view for yourself.

I am an Apple Certified Support Professional with over a decade of experience supporting families, schools, and businesses. Tech has always captured my imagination, but it's not my only passion. I'm an ordained Anglican minister;  Aeropress is a daily ritual of mine; I've driven across Mongolia; and I'm the father of three girls. I hope to provide for you a balanced and realistic perspective into the practicality of technology.