AppleCare+ accidental damage price raised to $79

One detail I noticed when reading through the iPhone 5s: the price of an accidental damage replacement (which used to be $49) is now $79. 

It's unclear if that applies to the iPhone 5c.

I believe this price increase shows that Apple sees the iPhone 5s as a premium, luxury device, more premium than the iPhone 5, and the iPhone 5c as the everyman's iPhone.